MEDIOS

i4conAnalytics propone las siguientes lecturas sobre Marketing y Economía:

Tipo Contenido Fuente
Artículo
“Marketing Analytics For Small and Medium Size Brands” DMA Analytics Journal (Jun 1, 2015)
Libro
“The Consumption Expenditure Function” Amazon Media EU S.à r.l. (Sep, 2013)
Paper
“Agent-based modeling: Methods and techniques for simulating human systems” PNAS (May 14, 2002)
Capítulo
“Introduction to Probability Chapter 11: Markov Chains” American Mathematical Society(1997)
Paper
“Media Exposure through the Funnel: A Model of Multi-Stage Attribution” Carnegie Mellon University, University of Pennsylvania (August 17, 2012)
Artículo
“At the End of the Day, It’s Free Cash Flow” A. T. Kearney Consumer Insight (Sep 1, 1998)
Artículo
“Contact Management New Edge to Marketing Dollars” A. T. Kearney Consumer Insight (Sep 1, 1997)
Paper
“A New Approach to Consumer Theory” Kelvin J. Lancaster. The Journal of Political Economy, Vol. 74, No. 2 (Apr., 1966), pp. 132-157
Medios