Tipo | Contenido | Fuente |
Artículo | “Marketing Analytics For Small and Medium Size Brands” | DMA Analytics Journal (Jun 1, 2015) |
Libro | “The Consumption Expenditure Function” | Amazon Media EU S.à r.l. (Sep, 2013) |
Paper | “Agent-based modeling: Methods and techniques for simulating human systems” | PNAS (May 14, 2002) |
Capítulo | “Introduction to Probability Chapter 11: Markov Chains” | American Mathematical Society(1997) |
Paper | “Media Exposure through the Funnel: A Model of Multi-Stage Attribution» | Carnegie Mellon University, University of Pennsylvania (August 17, 2012) |
Artículo | “At the End of the Day, It’s Free Cash Flow” | A. T. Kearney Consumer Insight (Sep 1, 1998) |
Artículo | “Contact Management New Edge to Marketing Dollars” | A. T. Kearney Consumer Insight (Sep 1, 1997) |
Paper | “A New Approach to Consumer Theory” | Kelvin J. Lancaster. The Journal of Political Economy, Vol. 74, No. 2 (Apr., 1966), pp. 132-157 |